Ford’s European Sales Rise 12% in September as New Cars and Commercial Vehicles Drive Highest Share in Three Years
COLOGNE, Germany, Oct. 10, 2014 – Ford sales in Europe climbed sharply in September -- pushing its market share to a three-year high* -- on strong demand for Ford’s new passenger cars and commercial vehicles.
Ford’s European vehicle sales increased 12 percent to nearly 130,000 vehicles for the month – almost double the industry growth of 6.8 percent. Year-to-date, Ford sales have risen 7.8 percent, outpacing industry growth of 6.1 percent.
The strong pace helped Ford claim 9 percent market share in the European 20 markets*, an increase of 0.4 percentage points over last year and the company’s best monthly share since March 2012. Year to date, Ford’s market share in Europe is 8.1 percent, up 0.2 percent over last year and the highest level since 2011.
Ford’s commercial vehicles sales totalled 28,200 in September, up 42 percent year-over-year. Ford’s share of the commercial vehicle market was up 3.3 percentage points to 14.9 percent – making Ford the No.1 top-selling commercial vehicle brand for the month in Europe.*
“It’s a great sign of momentum that Ford was No. 1 in commercial vehicles in September on the strength of the redesigned and expanded Ford Transit family of vans,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “On the passenger car side, we are entering another busy and exciting period as we introduce the new Focus and Mondeo still this year, followed by C-MAX, S-MAX, Mustang, Edge and more next year.”
Ford’s sales in higher value channels also remain robust, with its combined retail and fleet sales accounting for 76 percent of Ford’s total sales in September – 4 percentage points above the industry average. Year-to-date, these higher value sales comprised 74 percent of total Ford sales, 3 percentage points more than the industry average.
Demand was strong across Ford’s entire vehicle range in September, led by the Fiesta, which had its best September since 2010; the Kuga, which enjoyed its best September since the nameplate was launched in 2008; the Ranger with best September sales since launch in 1993; and the Transit family of commercial vehicles – including Transit, Transit Custom, Transit Connect and Transit Courier - with highest monthly sales of the Transit nameplate since 1993.
* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. A detailed list of markets can be found below.
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