Ford’s All-New B-MAX to Showcase Unique Design and Unrivalled Technology at Geneva Motor Show
Ford will throw open the doors to its all-new production-ready B-MAX compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.
Ford President and CEO Alan Mulally will be in Geneva to unveil the new B-MAX, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes just a year after the concept was unveiled at the Geneva show.
“The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, chairman and CEO, Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”
Bringing the B-MAX to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage; with the center pillars integrated into the doors themselves. The B-MAX also will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.
Ford’s new 1.0-litre EcoBoost petrol engine, with its advanced combination of power and efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in Europe later this year.