For 18 years now Moto-Pfohe has been helping orphans graduating secondary school and for the second time in a row initiates a donation campaign for their education
#steniskanabala is a charity campaign of Moto-Pfohe helping Bulgarian orphans graduating from secondary school to continue their education in a higher educational institution or a vocational training centre. Together with the Bulgarian Red Cross we make sure the donations from the campaign ensure the development of the children in their chosen field.
On a specially created website www.steniskanabala.bg, which was updated and enriched with content and functionalities in 2015, every present, former or future secondary school graduate can donate money online or via bank transfer for the education of secondary school graduates without parents, and Moto-Pfohe will present them with the symbol of the campaign – a T-shirt in which they can go to the prom, the sending off or to a reunion. Everybody choose the amount of their donation, but a T-shirt will be presented for donations over 20,00 BGN. The website is user-friendly and provides a possibility for choosing the model, size and type of the T-shirt.
This year three famous names – DJ Marten, Knapp and 45 Street – will charitably participate in the campaign. Each of the designers will suggest their own versions of men’s and women’s T-shirts which will make the choice diverse but hard.
As before, the charitable cause is supported by a lot of followers. The Bulgarian Red Cross continues to be Moto-Pfohe’s partner in this initiative and continues to collect the applications of the graduating orphans to the program and coordinates work with them. For a second consecutive year DHL is the official logistics partner delivering the T-shirts free of charge and betahaus is once again the kind host of the opening event and helps to popularise the information. The initiative is supported by a number of media partners who gladly agreed to spread the good news. The publicity is entrusted to Nova TV, the magazines HELLO! Bulgaria, BBC Knowledge, Glamour, MODA, the websites webcafe.bg, vesti.bg and actualno.com, BG Radio and JCDecaux. Famous names like Mitko Pavlov, Hristo Mutafchiev and Dancho Karadzhov once again stand behind the cause #steniskanabala.