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On May 15, 2019, Moto-Pfohe opened in Sofia Volvo's first self-contained sales and service complex. The exclusive center is built to the most up-to-date standards of the Swedish brand and features refined Scandinavian style, minimalist design and attention to detail. The new dealership is located at 483, Okolovrasten pat street, at the key transport node near the clover of Botevgradsko chaussee, where the Northern speed tangent flows into the Ring road in the direction of Plovdiv and Mladost district.

Exclusively, special guests were arriving at the opening ceremony of the modern Volvo facility:- Mr. Frank Versaevel, Volvo Cars’ Vice President for the EMEA Region (Europe, the Middle East, Africa), Mr. Jesús Fernández de Mesa, Volvo Cars Executive Director for the Region EMEA, Mr. Masato Ishida, Sumitomo Corporation General Manager for Europe, the Middle East, Africa and the CIS, and Mr. Hideyuki Nagaoka, Unit General Manger of Automotive and Construction Systems Business Unit of Sumitomo Corporation Europe Ltd.

Once again Moto-Pfohe raises the bar high with the construction of the modern and high-tech Volvo facility. Last year, the Bulgarian importer of the three leading premium automotive brands opened the first Jaguar Land Rover Center in the country. With the opening of Volvo's new exclusive home, the company once again demonstrates its consistent strategy to offer to its demanding customers functional and beautiful dealerships with the complete range of products and services under one and the same roof.

Volvo's self-contained center in Sofia has a total built-up area of ​​2780 sq.m. The showroom occupies 800 sq.m., while the service area and the spare parts store - over 1000 sq.m. Nearly 90 parking places are available. The facility is built entirely in compliance with the Volvo Retail Experience (VRE brand philosophy).

The dealership guarantees a premium feel, thanks to the characteristic bright Swedish design. It radiates coziness and warmth that can make every client feel at home. The architectural style, the minimalistic and simple style, as well as the choice of materials and surfaces contribute to the creation of a sophisticated space in which the VRE philosophy inspired by the Swedish culture is recreated. The atmosphere in the new Volvo Center was designed to inspire Scandinavian coziness, sophistication and serenity. The interior is designed in a number of customer areas for car configuration, a relaxation area, a café, fully equipped venue for the entertainment of the youngest brand fans, and an innovative Selekt area with a variety of selected second-hand Swedish brand models.

Under one roof there are all the services offered that meet the highest quality requirements and guarantee the mobility of Volvo customers:

• Sale of new and used cars of this brand;

• Fast and quality after-sales service;

• Spare parts, consumables and accessories;

• Insurance services;

• Evaluation, buy-back and subscription;

• Flexible financial packages for every customer challenge.

The large-scale investment and implementation of the facility will further strengthen Volvo's image as a brand with human face that designs its cars around the customers. The modern dealership is a mirror of Volvo’s future. It shall be shortly equipped also with super-powerful charging stations, ready for the brand's electric models. It is designed to serve the ever-increasing number of Volvo car owners and provides the best infrastructure for their needs and high demands. In the opinion of Volvo specialists, this is probably the best Volvo facilities in South East Europe.

"Today I am extremely pleased to see Moto-Pfohe's serious investment. We take pride in them as one of our strongest and most respected partners in our journey to the future. Everything in this beautiful complex is professionally endowed, demonstrates customers’ satisfaction care and is the perfect proof of our success, "said Frank Versaevel, Volvo Cars Vice President for Europe, the Middle East and Africa.

"We are confident that Volvo's new home will significantly improve communication and service to our customers through the convincing and compelling brand presence embodied in the Volvo Retail Experience (VRE) philosophy and, as a consequence, will prosper a sustainable business," said Masato Ishida, General Manager at Sumitomo Corporation for Europe, the Middle East, Africa and the CIS.

On the occasion of the opening of the complex Moto-Pfohe offers its clients special conditions with bonus equipment up to BGN 12,000 for new Volvo cars on stock.