News

The all-new Volvo S60 starts a new era in the Swedish carmakers more than 80-year long history.

No previous Volvo model has ever before etched itself in your mind charged with so much feelings, self-confidence and promise of enjoyable days on twisting roads.

"The all-new S60 has been sculpted to move you. Every single line in its design is there to transport you both physically and emotionally. Its profile radiates so much coupe feeling that the rear doors come as something of a pleasant surprise when you examine the car close-up," says Volvo Cars' Design Director Peter Horbury.

After spending seven years at Ford, Peter Horbury returned to Volvo in summer 2009 - and the all-new S60 is a crystal-clear reflection of what is perhaps his most distinctive experience from his years in the United States .

"There's little point playing the polite Englishman or reserved Swede if you want to make a lasting impression. Translated into a car market packed with extrovert models from all the leading makers, this means that you have to sharpen your design pencil like never before if you want to be seen. That's why it's so important for the all-new S60 to be more daring than our previous models."

He adds:

"The front is a good example. It was a bit too minimalist in the previous model. That's why I have nothing but praise for the changes that have been made during my absence. The grille, the large iron mark and the front position marker lights in the all-new S60 are immediately noticeable in your rear-view mirror. The attitude is proud and self-confident, but without appearing too aggressive. There is no doubt which car is behind you."