STATE-OF-THE-ART RANGE ROVER VELAR UNVEILED IN BULGARIA
The official reveal of the newest member of Ranger Rover’s luxury family – Velar – took place in Sofia on June 15. Representatives of national media and the business elite as well as customers of the brand were the first who managed to catch a glimpse of and touch the new car, which brings a dimension of glamour, innovation and elegance unseen before to the mid-size SUV segment.
The cutting-edge Range Rover Velar will stay for more than a month in Bulgaria, making a tour around the company’s dealerships. The car will be on display in Moto-Pfohe Lyulin in Sofia from June 19 to June 21, in Moto-Pfohe Varna on June 24, in Moto-Pfohe Burgas on June 26 and June 27, and in Moto-Pfohe Plovdiv on June 29 and June 30. Velar will return to the capital on June 3 and will stay for another few days in Bulgaria.
Price-wise, Range Rover Velar is extremely well-positioned in Bulgaria, with its price starting from BGN 99 000, VAT excluded.
The luxury SUV was created in 1970 when Land Rover launched the original Range Rover on the market. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family.
Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.
Range Rover Velar brings a new dimension of glamour, modernity and elegance to the Range Rover family. Created to fill in the white space between Range Rover Evoque and Range Rover Sport, Velar offers levels of luxury, refinement and all-terrain capability unseen before in the mid-size SUV segment. This is a new type of Range Rover for a new type of customers.
Made from scratch using Jaguar Land Rover’s Lightweight Aluminum Architecture, Velar is the next chapter of Range Rover’s history of success. Velar is defined by a visually reductive approach and extreme attention to detail, which develops Range Rover’s DNA and hints at the next generation of Range Rover cars.
Velar’s design is beautifully balanced, from its powerful proportions, through its continuous waistline to the taut, tapered lines of the rear. Its generous wheelbase contributes significantly to its elegance while also providing a spacious interior.
“Velar is now the compelling, stand-out design in the class, showcasing a perfectly optimised volume, powerful, taut surfaces and a stunning silhouette”.