Moto-Pfohe at Sofia Motor Show 2019 October 12-20, Inter Expo Center

A traditional participant in all organized motor exhibitions in Bulgaria since 1991, Moto-Pfohe is also part of the 24th International Motor Show Sofia 2019. The global stand of the company is one of the largest that visitors will see in the Inter Expo Center between 12 and 20 October this year. It is spread over 750 sq.m, with separate sections for each of the brands in the company's portfolio and presents the most interesting and up-to-date of Ford, Volvo, Jaguar and Land Rover in the country.

Following its strategy of being a leader in connectivity, mobility and autonomy, Ford continues to be a leading mainstream brand in terms of innovation and technology, presenting the most recent of them at Sofia MS 2019.

The Ford Performance line from fast and furious Fords at the show is presented by Fiesta ST, Europe's best-selling sports coupe for the fifth consecutive year - the Ford Mustang – (of which sixth generation more than 500,000 cars have been sold worldwide, starting 2015 up to date, including over 50,000 in Europe), as well as the premiere of Ford of the Sofia MS 2019 – the all-new Focus ST, tested by European media for the first time just weeks ago.

Thanks to Ford's self-driving technology since 2016, the all-new Focus arrives today with a number of semi-autonomous features, such as: an adaptive autopilot that follows the lane and the car moving in front of it with Stop & Go technology, Active Parking Assistant 2, allowing fully automatic parking at the touch of a button and auto adjusting predicteve headlights. The 2019 Focus sedan, that is also part of the stand, is one of the largest in the segment.

Also in focus is the new Ford Mondeo Hybrid. In the current range of the flagman are great refined petrol and diesel engines too.

Another highlight is the new EcoSport, which is a typical Ford with great design, rich equipment and, now, a very special price.

At the forefront of Ford exhibition is the revolutionary 1.0 EcoBoost - the absolute winner of the Engine Oscars - with a total of 11 awards and 7 years as a global winner (under 1 l engine, from 2012 to 2017, and under 150 hp in 2019). Moreover, this unit, in comparison with the current hybrid offerings, gives the same fuel consumption at significantly less weight and cost while providing no less driving pleasure.

Volvo has traditionally focused on people and protecting human life, alongside environmental and technology development, again looking at human wishes and needs. After sharing all its research with the world for the sole purpose of helping roads become even safer, Volvo is now focusing on reducing emissions by deploying its ‘Moment 2’ strategy to actively work towards minimizing harmful emissions and the impact that the company's cars have on nature. Proof of this is the first electric car to be unveiled globally on October 16, as well as the fact that as of 2019, all models of the brand are also available with Plug-in hybrid version. This latest news on the innovations and  electrification of the Swedish premium brand are also the topic of the stand of Sofia MS 2019.

Volvo is the first carmaker in the world to announce the historic end of internal combustion engines and the fact that, by 2019, every new model will be electrified. On October 16, the Swedish premium brand will unveil its first all-electric car, a Volvo XC40. At MS Sofia 2019, the first row of Volvo exhibition features an extremely well-equipped 247-hp R-Design T5 version of the compact crossover. Next up is the Volvo premiere for the Motor Show, the new S60 sports sedan - a true jewel of Volvo, with an exciting and refined design, exceptional safety and security and petrol and plug-in versions.

Another debut, not only for the Sofia Motor Show 2019, but also for the Bulgarian market, is the facelifted Volvo XC90. The new XC90 comes with advanced T8 Plug-in hybrids and significantly reduced fuel economy and emissions. As a standard, the car comes with a new generation of hybrid-powered engines - the B5 and B6.

The best-selling XC60, as well as the flagship, the S90, are also part of the Scandinavian-inspired premium brand display.

Jaguar Land Rover strives to adapt its products and services to the rapidly changing world through exceptional innovation, with the goal of zero emissions, zero accidents and zero congestion. In partnership with Cambridge, Jaguar Land Rover integrates the best available technologies for application in the automotive sector.

For the first time booth in Bulgaria and at the motor show is the newest member of the British brand family - the new Jaguar XE, an exclusive sports sedan that sets standards in its segment. In addition to style and presence, the XE features exceptional dynamics, enhanced suspension and the convenience of Jaguar Drive Control, and the new Touch Pro Duo infotainment system is available on two touch screens.

The accent of MS Sofia 2019 is also the first electric premium corsair, I-Pace. With a mileage of 470 km, an acceleration of 4.7 seconds and the Jaguar typical luxury, this car is a precursor to future car mobility.

The Jaguar F-Pace and the E-Pace complement the premium selection of British fast and beautiful cars.

The highlight of the Land Rover stand at Sofia MS 2019 is the new Range Rover Evoque, the most successful model in the history of the brand, whose mission is to create high-end luxury vehicles. In the 8 years since its inception, it has been honored with more than 220 prestigious international awards. A pioneer in the premium and compact SUV market, the Evoque can boast nearly one million worldwide sales.

The all-new Discovery Sport also does its’ launch in MS Sofia 2019. Built on JLR's new modular platform, the new Disco Sport combines Land Rover's legendary off-roading with family-friendly urban jungle. The car is the only one available with 7 seats.

Also noteworthy is the presence of the ultra-luxurious Range Rover and Range Rover Sport. The curtain over the new Land Rover Defender, which adorns the vision of the JLR stand at the Sofia MS 2019, also rises slightly. A remarkable newly designed car, strived for great works of missioners and adventurers all over the world.


Prior to the official opening of Sofia MS 2019, during a media meeting on October 11, 2019, Moto-Pfohe Group MD Masuhiro Oyama shared that the company is continuing with its long-term investment plan and strategy for a complete renovation of the company offices in the country, such as by the end of 2019, a fully renovated Ford dealership will be opened in the central office in Lyulin, Sofia, as well as a newly built complex in Plovdiv, with self-contained sales and service facilities equipped with 100% manufacturer standards for each of the Ford, Volvo, Jaguar and Land Rover brands. “You understand that these are large-scale investments that we undertake with the care for our customers in Bulgaria. We want to make them feel part of the global Ford, Volvo or Jaguar Land Rover families, as elsewhere in the world. We thank them for the loyalty and appreciation they give for the quality of Moto-Pfoe's services in the regular feedback on customer satisfaction initiated by the manufacturers, "concluded Masuhiro Oyama.