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Land Rover's stand at the 2011 Geneva Motor Show will establish this year as one of the most exciting in the brand's history. Hybrid technology showcase, the new Range Rover Evoque with both coupé and 5-Door derivatives, and two exciting Limited Editions complete the line-up.

Making its motor show debut is the 'Range_e'; Land Rover's diesel hybrid plug-in prototype. The technology-packed 'Range_e' is one of several working prototypes currently being developed at Land Rover's design and engineering centre in the UK.

'Range-e' is based on a Range Rover Sport and features a 3.0-litre TDV6 diesel with an eight-speed ZF automatic transmission. Matched with a plug-in parallel diesel hybrid system it offers a premium SUV that can run as a pure electric vehicle.

The 'Range_e' is the first capable 4WD model from Land Rover to achieve 89g of CO2. It has an EV range of 32km, a top speed of around 193kph…and a range of 1112km.

Taking centre stage will be the new Range Rover Evoque with both coupé and 5-Door derivatives. On press day (1 March 2011) Land Rover will be announcing full European pricing and will be showing a range of exciting options available, giving Range Rover Evoque customers the opportunity to create a vehicle that is truly tailored to them.

The choices range from designer exterior packs, contrasting colours on the roof and spoilers, immaculately-trimmed designer interiors, and a range of desirable technologies to maximise comfort and enjoyment on board. Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three design themes: the cool and contemporary ‘Pure’, the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’.

Customers can further tailor these themes with different designer interiors, option packs, standalone and accessory items, providing even more freedom to specify the car of their choice.

Gerry McGovern, Land Rover design director said: “Customers like to make their own unique statement with a vehicle and we have provided individuals with lots of opportunity to personalise their new Range Rover Evoque, whilst maintaining the essence of the design."

Owners can also choose from a very broad selection of official Range Rover accessories. The accessory range includes exterior and interior styling, together with a comprehensive choice of practical loading and towing items.

Also debuting at the Show are two Limited Editions. The Range Rover Autobiography Ultimate Edition is the most luxurious Range Rover ever. With unrivalled levels of luxury for both driver and passenger, the Range Rover Ultimate Edition offers an assortment of super-premium features including hand crafted soft feel leathers; a yacht inspired teak floor and rear cabin iPads* as standard.

The 2011 Discovery 4 Limited Editions with Black and White theme are new variants bringing a fresh, more contemporary sense of design to the latest Discovery 4 line-up. Both the Black and White model variants offer levels of luxury not seen before of a Discovery 4, blending high-end interiors with bold, contemporary colour schemes. In keeping with the core appeal of the Discovery 4, both of these Limited Editions offer on-road refinement to match most executive saloons, the versatility of a large people carrier and unrivalled off-road capability.