JAGUAR LAND ROVER WINS AWARD FOR INNOVATIVE CAMPAIGN
Jaguar Land Rover (JLR) is celebrating after winning another award for its innovative multi-platform recruitment campaign - 'Ultimate Destination'. The honour, which recognised the campaign for its 'stunning, world class camera work' in the 'Audio Visual Broadcast' category, was presented at the Recruitment Advertising Awards held at Grosvenor House Hotel, London.
'Ultimate Destination' features an innovative film of unique Warwickshire artist Ian Cook using Jaguar and Land Rover remote control cars to create an image of the world. The campaign also features 'Caricature' - a social media application located on the Jaguar Land Rover careers website. 'Caricature' allows Individuals to upload an image of themselves, which is then recreated on a digital canvas in Cook's inimitable style. The final artwork can then be shared on social networking sites such as Facebook, Twitter and LinkedIn with the aim of raising the profile of the incredible career opportunities available at JLR.
This is the third award recognising JLR's ambitious recruitment campaign launched in March 2011. 'Ultimate Destination' was developed to support the UK's leading automotive employer as it looks to expand its operations and product offerings over the coming years thanks to a multi billion pound investment in product creation. Following receipt of 45,000 applications for roles across its business in 2011, more than 3,000 individuals have begun their careers with JLR.
Commenting on the campaign Jaguar Land Rover HR Director Des Thurlby said: "This is the third time that our 'Ultimate Destination' campaign has been recognised for its unique and engaging approach to recruitment. Attracting the best and most driven talent into the company remains our priority and the campaign continues to raise awareness of the multi-faceted and truly international nature of a career within the JLR business.
He continued: "The overwhelming response to all of our areas of recruitment showcases how Jaguar Land Rover is viewed as a destination of choice for many."
JLR is continuing to look for individuals from a number of specific disciplines including: Manufacturing, Purchasing, Finance and Product Engineering.
To try 'Caricature', visit: http://caricature.jaguarlandrovercareers.com/