FOCUS MOTION – The first of its kind automobile launching campaign trough social networks in Bulgaria
In May Moto-Pfohe started the first ever in Bulgaria campaign to launch an automobile trough the social networks. Within the first stage - Text Drive - 11 most respected bloggers tested the New Focus and shared content in their blogs. In the second stage, during the Sofia Motor Show, every one could have a picture with the car with a personally selected background from about 8 famous sites all over the world and post it in the Facebook profile. In the 3rd stage a mass test drive will be held, with the only condition the drivers to be of age 18+ and to have a clean driving license.
There is a specially developed internet site to incorporate all the stages and public share of minds about the car: http://www.newfocus.ford.bg
The facebook profile is http://www.facebook.com/fordfocusbg