Consumer reports - Ford leads in the factors that matter most to car shoppers

Ford is on the rise: climbing 35 points in two years, Ford now leads in safety, quality and value according to Consumer Reports.

"While consistently a dominant brand, Toyota has lost significant ground to Ford in consumer regard over the last two years, according to Consumer Reports' 2011 Car Brand Perception Survey. Now, the two brands rank a close first and second in overall perception, with Ford having a clear advantage in the factors that matter most to car shoppers: Safety, quality, and value." says Consumer Reports in its 2011 Car Brands Perception Servey.

Full article can be found here.