I LOVE MY FORD
We believe, that the real connection with our customers starts after the car deal. Not as a campaign but as a long lasting initiative Moto-Pfohe started a year ago the SERVICE+ program targeting the Ford, Volvo and Land Rover owners of cars aged 5+ years. They were offered price preferences – up to 20% discount of the laborand spare parts prices. The good feedback of the program challenged us to reduce the age. Now all owners of vehicles aged 4+ years can benefit of it. They can also take the advantage of the indirect benefits out of it, such as free check-up and expert evaluation of the vehicle condition during the first visit.