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For the eighteenth consecutive year the official dealer of Ford, Volvo, Jaguar and Land Rover in Bulgaria, Moto-Pfohe, supported the IKAR Awards of the Union of Artists in Bulgaria. Traditionally, the car company provides the prize for an overall contribution to the Bulgarian theater, but this year due to Vasil Mihaylov's refusal to win the award, Moto-Pfohe is providing the prize to the leading male role. Zahari Baharov received the IKAR statue from Svetla Wassileva – Manager Marketing Communications at Moto-Pfohe.

"Every year since 2000 on March 27 we have the privilege on behalf of the Motto-Pfohe team to celebrate together with you the International Theater Day. I am exceptionally happy to be here today also for another reason. All three nominated performances are exceptional. “Chamkoria” is amazing, "Black Chicken" is extraordinary, and I personally have been waiting to see "The Little Foxes" on stage in Bulgaria for 30 years because I like the author Lillian Helman," turned Svetla Wassileva to the audience in the hall.

For the eighteenth consecutive time Moto-Pfohe provided the cars that escort the nominees to the ceremony at the Ivan Vazov National Theater. The native theater elite was brought to the red carpet with Ford's SUV family - the new EcoSport, Kuga and Edge. All three models impress with a range of state-of-the-art technologies, intelligent all-wheel drive, the SYNC connectivity system with voice control, plenty of customization, tempting design, stylish interior, high levels of safety and Ford's traditional driving pleasure.